how likelike plans to get noticed in a swiped-out dating app market

Hey crew! It’s Natalie, your friendly neighbourhood founder at likelike.

Let’s talk about dating apps for a second. There’s no shortage of big names out there: Tinder, Bumble, Hinge (you know the drill… no pun intended ;)!).

And lately, even more quirky newcomers are popping up (Feeld, for the adventurous, Thursday, for the spontaneous, Tame, for the meme-savvy introverts).

So how does likelike plan to stand out in a sea of dating app marketing?

We’re doing it by turning the clock back… just a little. Remember when dating meant butterflies and slow-building anticipation? When love notes were actual notes? That’s the energy we’re tapping into.

To kick things off, we’re handing out something special (leaving it on park benches, putting it through mailboxes, handing it out at events). It starts with a black envelope, using our signature nostalgic orange-and-purple colour palette, and sealed with a purple wax seal stamped with our signature heart logo.

Inside? A mysterious, FOMO-inducing collector’s card that ties in with our “Crush Incoming” YouTube short. There’s also a limited-edition sticker slap on their journal, water bottle, or retro Walkman (no judgement).

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But the real magic? The Card inside = Lifetime Access

(https://svbtleusercontent.com/j5dYHQeUJrrcD4L2j5y4Gk0xspap.png)

If anyone gets their hands on one of these launch cards and signs up for our beta, they will get:

• Premium Membership for Life (exact perks still cooking, but trust us: worth it)

• A physical pass that gets them into future likelike in-person events, parties, and secret happenings

We’re calling it: likelike Royalty.

This is just one of the ways that likelike is attempting to break into the crowded dating app market, but watch this space! A lot more cool ideas (both in the app and the marketing) coming soon!

Stay curious, stay kind, and look after yourselves! We’re just getting started.

Natalie, likelike Founder and Head Dreamer